The Idea of Thought Leadership

Just read through an Wikipedia article on Thought Leadership. Found a quote that I really liked by Elise Bauer.

It states that a thought leader is someone who has “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broaderĀ marketplace in which itĀ operates”.

Sounds like a pretty good thing to be a thought leader. The term thought leadership was obviously coined in 1994 by Joel Kurtzman while interviewing people for his magazine.

I guess just as the Wikipedia article states that thought leadership is an term that is ever increasingly present as the world of business changes faster.

Of course the quote above states some things that would be essential for any business to be successful, but I think thought leaders are even more sought after today as guides into a successful future in and out of business.

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Markus Amanto

 

October 2010
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